Since the inception in 2013 the Amsterdam Music Festival (AMF), organized by Dutch dance promotors Alda Events and ID&T, has grown into a night Festival at ADE’s biggest venue; the Amsterdam ArenA.
Our goal was to create an abstract look and feel in the video to compliment the stagedesign by 250K and create a synergy between us and the other disciplines like lights, laser and pyro. This years stagedesign contained moving elements so gave us the chance to add an extra show element and keep it surprising and innovative.
We worked with glossy materials and glass textures and experimented with lighted elements like neon and laser lights. By adding fractured glass objects we created a 3D illusion in the visuals.
During Amsterdam Music Festival also the DJ Mag Top 100 DJ’s Awards took place. Eyesupply created the whole visual identity for this show.
Client: Alda Events & ID&T
Stage design: 250K
Video content & live operating: Eyesupply
Light design & live operating: The Art of Light
Pictures by Eyesupply & Marc van der Aa